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What is Flisrand Consulting? What is Flisrand Consulting?

Flisrand Consulting connects people, places and ideas through smart process.

Smart process begins by working with you to clarify the project goal, define the steps to achieve it, and assign roles and set schedules.  We provide additional value by connecting your process and knowledge with our broad network and expertise in affordable housing and policy, green building, sustainability and trustworthy green marketing, urban design and revitalization, and collaborative coordination.

The result may be a well-facilitated meeting, workshop, event, or initiative.  The process may lead to a written product like a white paper, handbook, or listing of best practices.  It may simply be a review of your company’s plan to increase cycling and transit commuting by your employees, marketing materials that earn your company credit for the sustainability work you do, or a one-hour walk-through of your home to assess how to make it healthier and more sustainable.

Musings

Facilitation

Why Anthropology? Why Anthropology?

While I’m trained as an applied anthropologists, mostly my work is around green building work.  So when one of my green building newsletters came with an article heading, “Anthropologist on the Design Team: The Making of An Unangan Home,” I took notice.

Mostly, we anthropologists “pass,” with job titles hat don’t reveal our training.  I find that sharing my training aloud results in finding a lot more anthropologists out there than I would ever have imagined.

Anyway, in this example, a green building competition was organized around designing for a remote Aleutian Island site.  Most of the residents of the specific village are Unangan native people.  By luck, one of the design team members brought an anthropologist who had worked in Alaska, and the post tells an entertaining story of how her involvement dispelled a number of inaccurate assumptions and facilitated the residents thoughts on their own housing needs.

The team turned out a pretty cool housing design, too.

Facilitation

Supervising without Authority? Supervising without Authority?

 

Clown in Figi - by petersbar on Flickr Used under Creative Commons, Some rights reserved

Clown in Fiji — an example of a mutually beneficial relationship.

Last weekend, someone mentioned how difficult it is to supervise people if you don’t have the authority to impose consequences when they don’t their job.

That reminded me how I often work in settings where I’m accountable for making things happen, but I don’t have any formal authority. I facilitate collaborative initiatives, or write white papers, or manage volunteers.

This lack of authority has never bothered me. My inner Minnesotan would much rather rely on softer tools to make things happen. And the part of me that reads scientific research knows that authority is the last-ditch attempt to motivate someone, and almost any other approach is more effective.

I start by helping people see the self-interest in taking on something that beyond their normal “job.” If you get cited as an expert in a research paper, or if you both want a policy change, or if you get to learn new skills while expanding your professional network, you just might sign on.

Of course, being willing to help out with a project doesn’t always reach to the smaller details of getting things done. Someone needs to set an agenda, someone needs to make those follow-up phone calls, someone needs to draft the proposal. For that sort of thing, it’s all about the relationship, and more basic psychology.

People often do things because they want to maintain a relationship. You like or respect one another, and you don’t want to lose that. You know there may be referrals sometime in the future. So after someone signs on, I often start building a relationship — lunch or coffee, a chance to talk about the shared work, and hopefully an opportunity to find something in common or learn about one of their passions.

That relationship is part of the psychology; we like to reciprocate and to do things for people we like. Getting a verbal commitments to do something helps — we like to think of ourselves the kind of person who keeps a promise. So clear expectations go a long way. I’ve found asking people personally and directly to… draft and send out the agenda by a specific date… or call so-and-so before Tuesday… or whatever specific task by whatever date is likely to get you a yes, especially if there’s a relationship. You may need to send a reminder, but it’s likely to get done once there is a commitment.

One last pro tip. Remember to say thank you often, privately and publicly.

Affordable Housing Healthy Cities

Silos Silos

I’m puzzling out how public health and affordable housing developers coordinate their work.

The overlay of Public Health and Affordable Housing developer engagement points

The overlay of Public Health and Affordable Housing developer engagement points

read more »

Affordable Housing Facilitation

Leverage => Change Leverage => Change

I am constantly challenging myself to find effective ways to leverage change in the world.  Sometimes it’s minor, like how to reduce my yardwork responsibilities.  Often it’s ambitious, like reducing apartment building utility consumption across Minnesota, or changing culture to make bicycling so normal people don’t even notice they’re doing it.

The Social Innovation LabI embed those efforts into my work and life, not necessarily focusing on it as my primary goal.  That’s why I was honored when long-time friend and fellow consultant Michael Bischoff of Clarity Factilitation invited me (as program coordinator with Minnesota Green Communities) to participate in a Social Innovation Lab as a system change case study. The Lab will focus on identifying and working with leverage points for change in complex systems.

I want to share a couple of leverage points I’m using in my current work. read more »

Communication

You Can’t Possibly Have Enough Work to Do… You Can’t Possibly Have Enough Work to Do…

In doing outreach for the EnergyScoreCards Minnesota pilot project, where we are able to offer free utility benchmarking services to apartment buildings, I’ve been frequently reminded of an important fact:  something free which requires busy people to do something more is hard to give away.

TimeTo be clear, I don’t think that the benchmarking we’re offering really requires people to do more.  It’s a tool that can help people do what they’re already doing more effectively and possibly more easily.  But remembering to present the project benefits through the lens of existing job responsibilities isn’t easy — and forgetting means we are likely to have one fewer participants than we might have had.

I’ve been practicing the 20-second elevator speech that lays out the offer, hoping that I’ll be offered the extra 40 seconds to share how participating will help participants reduce wasted utilities, more effectively market green homes, budget accurately, and find resources.

In reality, it’s going well.  We have around 80 owners and managers on board so far, an over 475 building surveys submitted.  Another 50 to go!

Communication

Price:  Relevant, Not Critical Price: Relevant, Not Critical

Last week, I and 740 energy and building performance geeks went to my favorite conference, the Duluth Energy Design Conference.

Minnesota Green Communities has participated in the session planning committee for six years, and I’ve presented many times.  This year, I hosted almost two full days of sessions on a newly prominent theme:  selling “value.” (The rest of the two days was filled with me presenting a session on the same topic.)  Keep reading for the message I took away. read more »

Communication Facilitation

Doing Outreach – What Gets Noticed? Doing Outreach – What Gets Noticed?

Doing outreach for the EnergyScoreCards Minnesota pilot project, our team spent a lot of time developing language and materials to share with the hundreds of owners we were inviting to participate.  Making follow-up phone calls to folks who received electronic outreach, a few comments have surprised me.

One, in particular, stays with me.  The company has a lot of older, master-metered buildings – perfect for getting maximum benefit from the pilot.  “The pictures on the website were of new complexes, so I didn’t think the program was for us.”

EnergyScoreCards Minnesota image

One of the illustrations on the EnergyScoreCards Minnesota site

I’m thankful I persisted in making follow-up calls – they did sign up.  And, it’s a good reminder to me to always step back again and again, to think carefully about the image that is presented, asking, “Can all the folks we hope to reach relate?”

 

Communication

Dislike FairTrade? What’s your alternative? Dislike FairTrade? What’s your alternative?

Critiques of certification systems (for example, LEED, USDA’s organic, and ENERGY STAR) are old news.  I came across another one this morning focusing on Fair Trade Certified products.

TransFair certification logo

Image from Wikipedia

I won’t argue the critique of the label in blog post or the attached backgrounder (although I found the Wikipedia article’s critiques much more compelling).  Sure, there ARE problems.  However, what struck me was how clearly the Food First writers just didn’t get it.

The “look for the label” movement bet that people were simply “consumers” who could not stop for longer than a few seconds to think and truly care about what they were supporting with their purchases. They were wrong.

While I wish they were wrong, I don’t think they are.  I am one of the people I know who is most interested in learning the background of the products I buy and most committed to supporting the people who produce the things I use and eat every day.  I do my research, but am unable to research every restaurant I eat at, and every chocolate bar brand, or every component in my electronics.

I rely on shortcuts, and have to balance what’s available with what I need with money with what I know. When I’m treating my niece, she gets to pick the chocolate off the shelf I point to – and I’ll hope my local Co-op kept the worst offenders off the shelf.  When I’m replacing my laptop, of the three models that meet my needs I’ll choose the one with EPEAT certification.

To you who critique a specific certification, I request an alternative.

There need to be ways consumers can use their economic power to support the kind of world they want to support — such as one where producers are treated fairly, or one that supports the local economy, or one that reduces environmental harms during production.  I don’t see any perfect options, and seek realistic suggestions.  They should

  1. be possible to implement,
  2. place reasonable expectations on the consumer (i.e. not require an hour of homework to buy a cup of coffee), and
  3. be trustworthy.

What are your recommendations?

Communication

Talking “Environmentalism” – Real People React (badly) Talking “Environmentalism” – Real People React (badly)

The other day, an acquaintance asked me for advice on communicating about environmental issues.  I had a speedy, rather negative reaction.

“First, NEVER, ever use the word ‘environmental,’ or anything related to that word.  Talk about the ISSUE – clean water, clean air, toxic chemicals, whatever.”

The immediate response was skepticism, and “Why?”

I guess I’ve sat in one too many social psychology-oriented trainings, sessions I’ve written about before.  Heading back to page 13 of my favorite summary of these ideas, “The Psychology of Sustainable Behavior,” it turns out that while some people proudly identify as environmentalists, “the word evokes an extreme and negative image for many: ‘hippy, tree-hugger, smelly, vegetarian, protester’ (Amel, Scott, Manning & Stinson, 2007).”

Nutty Environmentalist

Credit Christie Manning's presentation

And, as Manning continues,

This is not an image that most people associate with themselves. Thus, when an issue is labeled as something that “environmentalists” are advocating for, people then doubt that the issue is relevant or important to their own lives, no matter what this issue is. Some may even have an immediate contrary reaction (called reactance): “if it’s something that environmentalists are advocating for, then it must be something extreme that I disagree with.”

Looking for alternatives?  Manning suggests “concerned citizens” or “Minnesotans.” I look for specific nouns that the audience can relate to.  Here’s my own tip:  I often ask myself whether my parents could name a friend or acquaintance who fits the description.

Got any tips to add?

Energy

Certification Matters Certification Matters

Every year, I head online to buy carbon offsets. Three times, actually – for Flisrand Consulting, for my 4-unit apartment building, and for my personal consumption.  (For more background on my motivation, see my Greenwash Brigade post from two years ago.)

IA farmers

This year, odds are good I'm supporting these IA farmers build a wind turbine in their fields. (Photo from Native Energy)

I’m  a demanding customer, and I want to know I’m getting what I am paying for.  (An unanswered question is whether my carbon offset purchase is a charitable donation or a consumer purchase.  The IRS says it’s charitable, I perceive it as a consumer purchase.)

If there’s anything in the world that’s abstract and impossible for a consumer to personally evaluate, it’s the quality of a carbon offset.  How am I to know whether someone is really NOT producing a pound of carbon because I paid them not to???

Because there’s no other way for me to know, I demand my carbon offsets be verified by a third-party (scroll down to the bottom to see the verifiers).  The last few years, I’ve chosen Native Energy.  I love their projects, they do the verification right, and they make it easy to do business right.