Last week, I and 740 energy and building performance geeks went to my favorite conference, the Duluth Energy Design Conference.
Minnesota Green Communities has participated in the session planning committee for six years, and I’ve presented many times. This year, I hosted almost two full days of sessions on a newly prominent theme: selling “value.” (The rest of the two days was filled with me presenting a session on the same topic.) Keep reading for the message I took away. read more