This is part of an occasional series on network design.
A network leader challenge is remembering the network isn’t most people’s first priority, and it shouldn’t be. I use these two principles to help me remember, members’ needs come first. Participating should be fun and easy, like riding a bike.
But members’ needs aren’t the only needs — the network has needs, too. Optimizing the design of network activities is the only way to meet the needs of members AND the network. Riding a bike isn’t only fun, it’s the most efficient way to get around, looking at energy calories per mile traveled. Optimizing your network activity design does the same thing: each activity takes you further on less energy.
Design activities to accomplish multiple goals. It takes a lot of work to get people organized, or to execute a project. If you think ahead about your (and your members’) goals, you can design each activity or project carefully to leverage each thing you do to achieve several goals.