This is part of an occasional series on network design.
A network leader challenge is remembering the network isn’t most people’s first priority, and it shouldn’t be. I use these two principles to help me remember, members’ needs come first.
Placing members’ interests and needs at the center of your network’s design and your network’s activities gives people a reason to engage. It also helps everyone hold onto the shared purpose. It reminds conveners and support staff to make activities easy to participate in and useful.
Focus on offering people value and communicating how network engagement translates into value. There is a lot of competition for people’s time, so it is critical to make sure that activities are valuable for participants. If they are not, people will choose to invest their time in other places where it is more helpful. Value can come in many different forms. Here are some common benefits I’ve seen draw members in: read more