Translating “Expert” into “Homeowner”

After a year of plugging away at an ambitious project, the Green Remodeling Home Guide is live!

My task was as expert content adviser to the team, as well as making sure we presented the “whole-building approach” and green building jargon into something accessible to the non-expert homeowner.

Green Remodeling Home Guide

Green Remodeling Plan Book homepage

We had a fantastic team, including intern Jodi Wilson who drafted the bulk of the content, Roseville HRA Housing Program Manager Jeanne Kelsey, and website designer/visionary George Hornik.

Specific content experts also weighed in on our details – Karen Filloon of Southview Design, Pat Huelman from the U of M, Cindy Ojczyk of More than a Beautiful Home, Becky Olson president of MBPA, Tom Sagstetter, and Billy Weber.

What do you think about the site?